About Us

30 years at the intersection of human intelligence and AI

Founded in 1996, Appen has been present at every major inflection point in AI — from early speech recognition to frontier reasoning models. Our history is the history of AI data.

30+
Years in AI training data
1M+
Vetted contributors worldwide
170+
Countries represented
235+
Languages supported
20K+
Projects completed
80%
Of leading LLM builders are customers
Our History

From search relevance to frontier AI — we've been here from the beginning

Appen was founded in Sydney in 1996, initially focused on speech and language data for early NLP systems. Over three decades we expanded our capabilities in lockstep with the AI industry — from search evaluation and machine translation to deep learning, RLHF, and now multimodal frontier model training.

We have supported the development of AI systems at every major inflection point: the emergence of web search, the deep learning revolution, the rise of large language models, and the current era of reasoning and agentic AI. Each wave brought new data challenges — and Appen was there to solve them.

Today, 80% of the world's leading LLM builders are Appen customers. We are ASX-listed (APX) and operate globally across North America, Europe, Asia-Pacific, and the Philippines.

1996
Founded in Sydney
Speech recognition and early language datasets for NLP systems.
2003-2010
Search Relevance & Translation
Human evaluation for search quality and multilingual NLP at scale.
2012–2017
Deep Learning & Computer Vision
Industrial-scale image annotation powering the AlexNet era and beyond.
2018
ASX Listing & Global Expansion
Listed on the Australian Securities Exchange (APX); acquired Figure Eight to expand platform capabilities.
2020-2022
LLMs & RLHF
Training data and human feedback alignment for GPT-3, ChatGPT, and the first generation of conversational AI.
2024-Present
Frontier & Agentic AI
Multimodal reasoning, agentic workstreams, and physical AI data for the world's most advanced models.
Values to win

The actions that define how we work

Own the Outcome

We are swift, decisive, and accountable. When something needs to get done, we take responsibility end-to-end — no hand-offs, no excuses, no shortcuts.

Take the Big Step

We boldly challenge limits and drive lasting change. Incremental improvement is not enough — we push for breakthroughs that redefine what's possible for our customers and for AI.

Think Like Our Customers

We envision the future through our customers' eyes. Understanding their models, their research goals, and their competitive pressures is the foundation of every data decision we make.

Empower the Collective

We collaborate over competing. The best outcomes come from combining diverse expertise — across our teams, our contributors, and our customers — to unlock shared potential.

Get Deep in the Problem

We prioritise thorough investigation over surface-level solutions. Real quality comes from understanding the problem at its root — and designing data that solves for the actual challenge.

Be the Expert

We are committed to mastery and continuous learning. In a field moving as fast as AI, expertise is never static — we invest in knowledge-sharing and staying ahead so our customers don't have to.

Our leadership team

Ryan Kolln

Chief Executive Officer

Helen Attia

Chief People Officer

Justin Miles

Chief Financial Officer

Roc Tian

SVP and General Manager,
Appen China + JK

Sergio Bruccoleri

Vice President, Delivery

Brian Jenkins

Vice President, Sales

Robert Page

Vice President, Delivery for Strategic Accounts

Francisco Rivera

Vice President, Crowd Operations

Jaime Frasca

General Counsel
and Company Secretary

Board of directors

Offices

US Headquarters

4040 Lake Washington Blvd NE, Suite 320
Kirkland, WA 98033

Australia Headquarters

Level 6, 9 Help Street Chatswood NSW 2067

Exeter

Rockeagle House Pynes Hill Exeter, EX2 5AZ, Devon

Sydney

9 Help Street, Suite 6, NSW 2067

Shanghai

Unit 01, 7th Floor, No. 6, Lane 2889, Jinke Road, China (Shanghai) Pilot Free Trade Zone

Beijing

Room 08B-18, Block D, 8th Floor, No. 28 Xinxi Road, Haidian District, Beijing

Wuxi

Room E406, 408, 410, 412, 401, 403, 405, 407, 409, 411, Liye Building, University Science Park, No. 20, Qingyuan Road, Xinwu District, Wuxi

Dalian

No. 1, 9th Floor, Unit 1, No. 555, Huangpu Road, Qixianling, Dalian High-tech Industrial Park, Liaoning Province

Chongqing

Building B09, No. 107, Data Valley Middle Road, Xiantao Street, Yubei District, Chongqing

Huainan

4th Floor, Building 2, South Technology Incubator, Taifeng Street, West Huaihe Avenue, Shannan New District, Huainan City, Anhui Province

Tokyo

9F 1-5-1 Shin Marunouchi Building, Marunouchi Chiyoda-ku Tokyo Japan, 100-6509

Cavite

BPO building 1 Suntech iPark Lancaster New City, Barangay Alapan II Imus Cavite, Philippines

Hyderabad

Office 2, Eighth Floor, Tower 1, Sattva Knowledge Park, Raidurg, Hyderabad, Telangana, India - 500081

Hanoi

5F, Viet A Tower, No 9 Duy Tan street, Dich Vong Hau ward, Cau Giay district, Hanoi City, Viet Nam

Human data for frontier AI

Discover how Appen accelerates the development of your AI applications.

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