Going Global: The Value of Local Market Research & Resources

Published on
January 30, 2017

If you’re a global company, or are planning to launch a product or service in multiple locations around the world, local market research executed by in-market resources provides feedback and input from that results in a better user experience for your customers.There are multiple benefits to using local resources, including:

  • Scalability
  • Local market knowledge
  • Real-time feedback
  • Higher quality data collection

Appen has access to over 1,000,000 in-market contractors with expertise in over 180 languages. Our experienced project management teams work with these local resources to ensure quality data for every project, and curated crowds can be hired based on your project needs. Read our whitepaper to learn more.

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